Throughout planning, developing and creating our music video, we have continually looked into and researched the forms and conventions of music videos with different genres and also one or two with the same genre as the song we have chosen to make a video for. We have looked at what is typically held within a ‘pop’ genre music video, and across the ones which we have looked at, they all seem to contain some similar features. Many of which obtain a main narrative throughout the music video, guiding the audience through what is happening on screen. Predominantly they are all relating to the soundtrack which accompanies the video as it is happening. We did not go into this task with the intension of wanting to convey with the forms and conventions of a typical pop/punk music video genre. Although, after researching into the forms and conventions of this genre more and more we found that what we had planned to do within our own music video would possibly convey with the forms which we had found very common. This being within the video, there is a narrative, which tells the story of the song, of the artist is featured performing in the video. Not wanting someone miming within our video; however we did have a main narrative running alongside the song lyrics throughout our video, we have conveyed to the forms and conventions of this style of music video.
In spite of this we didn’t initially want to convey with this, we hoped for our video to be quite individual and different. The editing was done in such a way so that it was continually cut to the beat of the music, with fast flashing clips, many of which were close up shots, as this song is quite emotional and the emotional pain of a person is more often than not shown throughout their body language and facial expressions. When editing I cut it into different scenes, for the verse’s where it was the main character in the woods breaking down as an emotional wreck, however each time these scenes changed slightly( from her being in the woods/ to her running away/ being in the bathroom showing her reflection in the mirrors - suggesting how vanity can affect people in today’s society), which contrasted with the chorus of the song where there was a party going on, the chorus scene was repeated during all three chorus’s which are in this song.
As we did not wish to lose the audience’s attention in any part of our music video, when editing I made the shots cut to the beat of the music, frequently using many quick flashing slips in-between the longer clips which were put in the video, I also used a lot of quick cut editing techniques persistently keeping the audience at grasp, this is something that is often found in many music videos, making them the success which they become as the audience have been drawn to the slickness of the video.
I do believe in some way we have challenged the forms and conventions of real media products, for example with our choice of location for the filming, two very diverse and contrasting scenes, one in the woods where one character is seen distressed, breaking down in to some form of wreckage with just natural light used here, and naturalistic settings, whilst on the other hand, a party with lots of artificial flashing lighting and many people in the scene. With the choice of our mise-en-scene, costumes and make up I believe it is quite individual which is what we originally wanted.
Within our ancillary tasks I think they have employed the forms and conventions of real media products as the CD Album Cover and the Advertising Poster both link together by the text used, which is often seen within artists, for example, The Killers, you can recognise them for the type of text and font they use on their posters and CD album covers. Conveying to this we used the same text on both pieces, to give the audience more awareness of the artist and song, which is an advertising strategy as it can be easily recognised by our target audience, which in industries would be used to promote the artist.
Sunday, 3 January 2010
What have you learned from your audience feedback?
Below is a variation of feedback which we received from our audience.
Kimmie202- Hiyya girlies, this is well good! The track choice fits really well with the editing and the genre of the song works especially well with the style of the music video. I liked the fact that you shot it in the woods, this gave it a certain atmospheric feel, and you could really tell that girl was distressed about something. xx
H.Loueese46 –
Didn’t fully understand the storyline of this, but the editing was amazing, well cut to the beat, and that make up was well cool.
J.Scott234 –
Liked the contrast within this video, the two different scenes worked well together, and liked how you changed the lighting and tempo from one scene to the other. Good job guys!
Fuch.S4885 –
Loved your video, the editing was cut very well to the beat of the song, especially when it lead up to the chorus, when it had that big drum beat! When is your next video coming out?! x
Samsam083- I didn’t understand why there was a girl running through the forest, but I liked the editing.
TipsoT –
Liked this - the costume was well cool, love the corset and tutu’s, as well as the theatrical make-up. Was well edited in time with the song too.
Lysh01 – I thought this was skillfully done, this particular genre of music needs a certain approach in a video and I think you two dealt with this well x
E.S66 – Fast editing was epic, setting works really well, good overall!
Loz.G – Hey you guys! Loved your video, good song choice as it works well with what is happening on the screen.
We received quite a few comments on our music video and overall we were very pleases with the audience feedback we received. One of the main things that was mentioned several, was not a full understanding of the story line to our video, (i.e. the main female character, shown running through the woods in distress).
We learnt that audience highly approved of our editing skills throughout the video and we did well to cut all of the shots in time of the beat to the music. Another thing that people commented on was our choice of mise’-en-Scene, the location we filmed in, our idiosyncratic costumes and dramatic make-up. One of the points that was made by a viewer was that the genre of the song and nature of the lyrics fitted to the video well, which was really good to hear as this is one of the main challenged I feel we had throughout producing the music video. If we had change to do this again a second time around, I feel we would make the main story line clearer as a few from our target audience had said that wasn’t fully understood for them, and we would possibly get feedback continually as we were in the process of making the video instead of it all after, so that we could possibly make changes when the audience felt they were needed.
Kimmie202- Hiyya girlies, this is well good! The track choice fits really well with the editing and the genre of the song works especially well with the style of the music video. I liked the fact that you shot it in the woods, this gave it a certain atmospheric feel, and you could really tell that girl was distressed about something. xx
H.Loueese46 –
Didn’t fully understand the storyline of this, but the editing was amazing, well cut to the beat, and that make up was well cool.
J.Scott234 –
Liked the contrast within this video, the two different scenes worked well together, and liked how you changed the lighting and tempo from one scene to the other. Good job guys!
Fuch.S4885 –
Loved your video, the editing was cut very well to the beat of the song, especially when it lead up to the chorus, when it had that big drum beat! When is your next video coming out?! x
Samsam083- I didn’t understand why there was a girl running through the forest, but I liked the editing.
TipsoT –
Liked this - the costume was well cool, love the corset and tutu’s, as well as the theatrical make-up. Was well edited in time with the song too.
Lysh01 – I thought this was skillfully done, this particular genre of music needs a certain approach in a video and I think you two dealt with this well x
E.S66 – Fast editing was epic, setting works really well, good overall!
Loz.G – Hey you guys! Loved your video, good song choice as it works well with what is happening on the screen.
We received quite a few comments on our music video and overall we were very pleases with the audience feedback we received. One of the main things that was mentioned several, was not a full understanding of the story line to our video, (i.e. the main female character, shown running through the woods in distress).
We learnt that audience highly approved of our editing skills throughout the video and we did well to cut all of the shots in time of the beat to the music. Another thing that people commented on was our choice of mise’-en-Scene, the location we filmed in, our idiosyncratic costumes and dramatic make-up. One of the points that was made by a viewer was that the genre of the song and nature of the lyrics fitted to the video well, which was really good to hear as this is one of the main challenged I feel we had throughout producing the music video. If we had change to do this again a second time around, I feel we would make the main story line clearer as a few from our target audience had said that wasn’t fully understood for them, and we would possibly get feedback continually as we were in the process of making the video instead of it all after, so that we could possibly make changes when the audience felt they were needed.
How did you use new media technologies in the construction, research, planning and evaluation stages?
Throughout the construction research planning and evaluation stages of my music video I have continually used new media technologies. The internet became a primary foundation of where I collected a lot of my information using websites such as Google (which is a massive worldwide search engine) helping me to research and learn more about the forms and conventions of music videos as a whole, and the different genres and sub-genres, also I used YouTube (a social networking and video sharing website) a great deal of times to view music videos with the same pop/punk genre as my chosen song, also to watch interviews which my chosen band have previously done. Also before I had chose my song which I was going to create a music video to, I listed to the music channels on Sky TV very often and Radio1, gathering a greater idea of what music is in the charts and what artists are popular or not so popular at that moment in time.
When researching and producing my music video I would repeatedly use Microsoft Word to type up research, my ideas and plans for the overall piece, and I used this soft ware throughout saving every piece of work I did even if it wasn’t totally necessary I wanted to keep it for the future, when I create my blog as I could simply just copy and paste the work I had previously done onto my blog site.
For the planning stages we used all the camera equipment which we filmed our music video with, and for the editing of my music video I used the software iMovie on an Apple Mac laptop. I also edited the song track which we used on this iMovie software. When producing the Album cover and Poster for the promotional package which went with the music video these were both created on a photo adaptation software, with use of the internet again to find the text which we used on both of these.
Within the evaluation stages of the overall production the use of new media technology had been used throughout the advertisement of our finished music video through use of the internet once again and use of websites such as Facebook, Myspace and DailyMotion, where we also received our audience feedback.
When researching and producing my music video I would repeatedly use Microsoft Word to type up research, my ideas and plans for the overall piece, and I used this soft ware throughout saving every piece of work I did even if it wasn’t totally necessary I wanted to keep it for the future, when I create my blog as I could simply just copy and paste the work I had previously done onto my blog site.
For the planning stages we used all the camera equipment which we filmed our music video with, and for the editing of my music video I used the software iMovie on an Apple Mac laptop. I also edited the song track which we used on this iMovie software. When producing the Album cover and Poster for the promotional package which went with the music video these were both created on a photo adaptation software, with use of the internet again to find the text which we used on both of these.
Within the evaluation stages of the overall production the use of new media technology had been used throughout the advertisement of our finished music video through use of the internet once again and use of websites such as Facebook, Myspace and DailyMotion, where we also received our audience feedback.
How effective is the combination of my main product and ancillary texts?
We think that in the main, the combination of what we have produced overall works exceptionally as a package. We have aimed to create everything in the same style so as to keep all of the elements of the final product interlinked with each other and have clear-cut genre that our audience will recognise and hopefully appreciate.
The Video includes a vast amount of exceptionally quick cutting scenes that all represent what is happening in the main female characters mind. I think a fairly sizable aspect where we have shown and represented in our product is in our poster. It consists of lots of separate strips and sections of abstract images that we, ourselves tore out a glossy magazines and pieced together to create the final image. We did this because we wanted ours to be entirely different and unique to all others, so I think this worked very effectively for us as we were very pleased with the outcome.
We also designed a CD cover for the album of which the song is from. For this we decided to take a screen shot of the actual video (whilst editing) and transfer this image in good quality to a photo editing programme on the computer. We edited the picture to improve the quality of colour so that it appeared to be more vibrant.
We also thought it would look good if we flipped the image over so that, on what would be the back of the cover there would be a mirrored image of the girl on the front. We chose to use chiaroscuro lighting for this as this suggests possibly a mystery and a concealed side of her personality. We wanted this to represent how she feels so isolated and stuck almost in a world of her own, hence she only sees herself – the mirrored image.
The picture itself is a shot taken from above of the main female character sitting beneath a tree, crouched down in a weak, defenceless and vulnerable manner, this is to again, symbolise how she feels and make the audience aware of her emotionally.
Another aspect of our products that we particularly think highlights how effective they are among together, is within the video. We have tried to cut the clips shown to the exact description of what is being said to be happening in the lyrics.
As the song progresses the tempo of the music fits with how fast or slow the clips are and how many of them are seen. On the peak of the chorus, the lyrics ‘This is how we’ll dance when, when they try to take us down, this is what we’ll be, oh glory…’ are heard and at this point the video quickly cuts to show the scene where the people are outrageously dancing at a party. We have edited this certain part of the video in such a way that the focus blurs and changes speed therefore representing how the people at the party feel (I.e. effects of intoxication with drugs/alcohol).
A huge amount of the shots that are shown in the video are of the main female character looking to be distressed and upset. This is another as to why we chose to design our CD cover in the way that we did as it’s almost as if we have taken an element of the video and transformed it to make it appropriate for the album.
The music video, CD cover and poster have all been successful as they incorporate well with one another, obtaining the same atmosphere and mode throughout, as all three elements of our product fit together and suit the pop-punk genre of the song.
The Video includes a vast amount of exceptionally quick cutting scenes that all represent what is happening in the main female characters mind. I think a fairly sizable aspect where we have shown and represented in our product is in our poster. It consists of lots of separate strips and sections of abstract images that we, ourselves tore out a glossy magazines and pieced together to create the final image. We did this because we wanted ours to be entirely different and unique to all others, so I think this worked very effectively for us as we were very pleased with the outcome.
We also designed a CD cover for the album of which the song is from. For this we decided to take a screen shot of the actual video (whilst editing) and transfer this image in good quality to a photo editing programme on the computer. We edited the picture to improve the quality of colour so that it appeared to be more vibrant.
We also thought it would look good if we flipped the image over so that, on what would be the back of the cover there would be a mirrored image of the girl on the front. We chose to use chiaroscuro lighting for this as this suggests possibly a mystery and a concealed side of her personality. We wanted this to represent how she feels so isolated and stuck almost in a world of her own, hence she only sees herself – the mirrored image.
The picture itself is a shot taken from above of the main female character sitting beneath a tree, crouched down in a weak, defenceless and vulnerable manner, this is to again, symbolise how she feels and make the audience aware of her emotionally.
Another aspect of our products that we particularly think highlights how effective they are among together, is within the video. We have tried to cut the clips shown to the exact description of what is being said to be happening in the lyrics.
As the song progresses the tempo of the music fits with how fast or slow the clips are and how many of them are seen. On the peak of the chorus, the lyrics ‘This is how we’ll dance when, when they try to take us down, this is what we’ll be, oh glory…’ are heard and at this point the video quickly cuts to show the scene where the people are outrageously dancing at a party. We have edited this certain part of the video in such a way that the focus blurs and changes speed therefore representing how the people at the party feel (I.e. effects of intoxication with drugs/alcohol).
A huge amount of the shots that are shown in the video are of the main female character looking to be distressed and upset. This is another as to why we chose to design our CD cover in the way that we did as it’s almost as if we have taken an element of the video and transformed it to make it appropriate for the album.
The music video, CD cover and poster have all been successful as they incorporate well with one another, obtaining the same atmosphere and mode throughout, as all three elements of our product fit together and suit the pop-punk genre of the song.
Friday, 18 December 2009
Music Video Paramore - Let the Flames Begin
We choose to do our media video to ‘Paramore – Let the Flames Begin’ as we both liked this song, and wanted to create a good atmosphere with a fresh take upon the forms and conventions of this typical pop/ punk genre. We have attempted to mirror the video narrative to comply with lyrics of the song, so we decide to take a fresh look at the storyline, and make it unique and add in our own individual ideas and hopes for what we wanted it to be like. As we wanted it to be quite individual, I had designed the make-up myself and I also had actually made the corset which was worn by the girl running through the woods in the music video, as well as piecing together the outfit and overall look of both the female characters which are seen within the music video.
The narrative of our music video is about a girl who is being rejected by her peers and has come to the conclusion of needing to escape, as she feels she has no way out, and has to try and run away. She finally loses control of how she feels when realising what an outsider she has become, trying to run away from her problems, to a place where she can get out and lose herself, this is represented when she is running through the woods, looking lost, lonely, scared and upset, accompanied with the quick flashing clips representing what is going through her mind, what is distressing and causing her all this pain and inflicting these strange characteristics upon her.
We chose this song in particular as we thought the lyrics fitted perfectly with the meaning that we wanted to portray in our video. They key lyrics that we think work well with the story; ‘What a shame we all became, such fragile, broken things...’, ‘ This is how we’ll dance when, when they try to take us down, this is what we’ll be’. This part of the song is the chorus, where we had edited very quick establishing shots of the party scene, contrasting with the quick flashing close up’s of the main character in great distress, explaining that all the teenagers dancing during the party scene are desperate to fit in with their peers and social norms. So the way they dress, dance and drink in the style that they do, we have suggested this is them all trying to feel socially accepted.
The video begins with a fast panning around shot through the woods, showing quick flashing clips of the girls face, focusing on her eyes and mouth where a large amount of a person’s feeling can be revealed, representing her vulnerability and emotional pain. Continuing quick shots of a lake and the forest, and more of the girl follow. We wanted to introduce the audience to the setting and the main character which they shall see throughout the video. After I decided to introduce another character of a second girl, who has the role of a more popular person who is getting ready to go to the party (which is later shown in the video), for this, We used some shots of both the girls inside using many reflections in mirrors which I wanted to represent the vanity of people in today’s society. This is shown flashing between a longer clip of a pan shot through the woods where the main character is running past lasting several seconds. For the next few shots I decided to use chiaroscuro lighting to possibly suggest an unseen side to the character in-between flashing clips of the lights at the party, showing what is going through her mind. After this it is the run up to the chorus, where I continually cut the clips in time with the music, using many close up shots and mid shots in twining then rapidly so that they seemed to overlap, which I hoped suggested the confusion of thoughts and everything that is happening at that moment in time.
We wanted to convey a sense of panic on the main characters part, the way in which she has been dresses is to represent how she is different to all of the other people. i.e. the people in the party scene and also the second female character that has been introduced. She has also been styled in this way to show a vulnerable and perhaps in attempt to seek attention and be noticed.
As the song progresses, we see the main character showing more and more emotional pain, through the close up’s and other shots used, as she is feeling increasingly rejected. Again, more clips of the party scene throughout the chorus have been shown with the people dancing highlighting the fact she is an outsider to this social group as she goes against the social norms. Throughout the versus we wanted the girl in the woods to be the main focal point, this is why when editing , I used flashing clips of the other scenes the keep it in the audiences mind that everything else is still going on around her. Another chorus follows repeating on screen what has been seen in the previous chorus, after this it is the bridge within the song where in slow motion I focused into to the main characters face in the woods as she breaks down against a tree and loses control, using an above shot, finishing the bridge scene with an extreme close up of her eyes panning across to her lips before the excessively fast clips leading up to the final chorus.
We see the video coming to an end as the music pace slows right down, with the girl running away after finally breaking down into an emotional wreck in the woods. With quick clips flashing in-between of what is constantly rushing through her mind, eventually fading into a black out which concludes the music video.
Poster
For our Advertisement Poster we wanted to keep it within the same theme of the Music video and CD album cover and relate them all together. We firstly ripped out pages from glossy magazine to create a collage of random different pictures which has also featured within our music video, representing the confusion and distress of everything which is happening within the main characters mind. After creating the collage of mixed photos I scanned the piece onto a computer where I used Photoshop to alter the piece, changing the lighting and contrast of the whole piece. After I added the same text which we used on the CD Album cover so that it could be recognisable to our target audience and also so that they can stay interlinked with one another, continuing to promote the music video and the song. When producing this poster I wanted to comply with the forms and conventions of my music video and the CD cover as the genre of the song I choose works well with the imagery which has been used throughout the production, we have done this so that the target audience would be able to recognise them all as being related.
CD Album Cover
We decided to design our CD Album cover with a flipped image of the main female character in our video. The picture itself is an above shot taken from a bird’s eye view when in the woods, we wanted to have a scenic atmosphere within the photograph we used, this is why we choose to use a screen shot of a close up of the girl looking vulnerable and is sitting in a crouched position against the tree.
We then flipped the image over to create a mirror of the picture, adapting this other half to be in black and white as it was the back cover of the CD Album with the titles of the entire track contained on the album, which we took our song from for our music video. We thought that this would be exceptionally fitting imagery for the product as it represents our video and also the poster. This is because the character of the main girl has been portrayed as a fragile, broken mess (hence the Paramore lyrics).
We feel this works well as the emotion that we see shown by the girl symbolises her being trapped on her own, only seeing herself, thus why we chose to use a mirrored image for the CD cover, linking well to the video, and how she is all alone in a world of her own.
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